Babar Azam’s decision to partner with CA Sports has turned into a game-changing moment, both on and off the field.
The Pakistani star cricketer has signed a high-value sponsorship deal with the local brand, establishing a precedent for homegrown endorsements in Pakistan cricket.
The move comes after Babar ended his association with England-based Grey Nicholls, opting instead for a Pakistani bat sponsor. The announcement triggered widespread excitement on social media, with fans flocking to purchase his signature bat, causing it to sell out rapidly.
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The partnership has already paid dividends on the field. Using his new CA Sports bat, Babar delivered back-to-back fifties in his initial matches, showcasing his trademark consistency.
Sources reveal that the sponsorship agreement is valued at a remarkable Rs. 7 crore annually, with additional bonuses tied to his performance.
Under the terms of the deal, Babar stands to earn extra payouts for every milestone, such as half-centuries and centuries. While the exact details of the performance incentives remain under wraps, this arrangement demonstrates the trust CA Sports has in its marquee athlete.
With one of the highest endorsement deals in Pakistan cricket, Babar joins the ranks of global stars like Virat Kohli and Joe Root. This partnership underscores his growing stature and influence, extending his legacy beyond the cricketing world.
