The “Fruit Boycott Campaign” was started by citizens of Rawalpindi and Islamabad in response to the rising cost of fruits across the nation. Concerned residents started the campaign on social media, calling on people to protest the rising costs of fruits.
Citizens said that the government’s failure to control profiteers and hoarders was to blame for the inflation of fruits, and they accused authorities of making a shady agreement with them to rob the populace.
Initially, the effort was intended to stop people from buying fruits for two days, but citizens from all cities actively contributed to its success.
According to The News, a sizable number of people participated in the campaign and abstained from purchasing fruits for four days.