The iPhone 17 series has officially gone on sale in Pakistan, with Mercantile, the country’s only Apple-authorized distributor, confirming availability across its nationwide partner network.
The lineup features four models — the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone Air — all fully approved by the Pakistan Telecommunication Authority (PTA), ensuring network compatibility, warranty, and after-sales support.
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According to the distributor, the iPhone Air starts at PKR 480,000 for the 256 GB variant, rising to PKR 563,000 for 512 GB and PKR 646,500 for the 1 TB option. The standard iPhone 17 is priced at PKR 399,000 for 256 GB and PKR 482,500 for 512 GB.
The iPhone 17 Pro costs PKR 520,500 for 256 GB, PKR 603,500 for 512 GB, and PKR 686,500 for 1 TB. The flagship iPhone 17 Pro Max is being offered at PKR 565,000 for 256 GB, PKR 648,500 for 512 GB, PKR 732,000 for 1 TB, and PKR 898,500 for the top-end 2 TB storage option.
The company emphasized that buyers opting for official distribution will avoid risks tied to grey-market imports, where devices often lack PTA approval or warranty protection.
Prices in Pakistan remain significantly higher than in the United States, largely due to taxes, import duties, and PTA registration fees. For example, the iPhone 17 Pro Max, which starts at $1,199 in the US, costs PKR 565,000 for its
