Ferrari, a well-known luxury automaker, is currently accepting cryptocurrency payments for its vehicles in the US and intends to do the same in Europe.
This choice was made in response to requests from wealthy clients who have made cryptocurrency investments.
According to a Reuters report published on Sunday, Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, mentioned that, in response to demand from affluent customers, individuals in the US will have the option to make payments using cryptocurrencies
Currently, they are accepting payments in bitcoin (BTC), ether (ETH), and the stablecoin USDC. The company is also considering the incorporation of other payment providers as they aim to implement this payment method in different regions.
Importantly, the prices of the vehicles will remain unchanged for customers who choose to pay with cryptocurrencies, and no additional fees or surcharges will be applied.
Ferrari has partnered with the crypto payment company BitPay to facilitate transactions in the United States, and they have plans to extend these efforts into the European market in the coming year.
Ferrari’s dealers in the United States are already participating in the cryptocurrency payment initiative, and it’s anticipated that additional dealers will soon join this program.