Kia has officially reduced prices for its popular Sportage L lineup in Pakistan, with the revised rates set to take effect from May 1, 2025.
The price cut, seen as a strategic response to mounting competition, particularly from Hyundai’s recently launched Tucson Hybrid, marks a new chapter in the ongoing battle between two of the country’s most sought-after mid-size SUVs.
The rivalry between Kia Sportage and Hyundai Tucson has long defined Pakistan’s SUV market, with both models offering similar features, strong brand presence, and competitive performance.
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However, Hyundai’s move to introduce a hybrid Tucson at a compelling price forced Kia’s hand — and the company has now responded with substantial, limited-time discounts.
New Sportage L Prices Announced by Kia:
Sportage L HEV
- Old Price: Rs. 12,850,000
- New Price: Rs. 10,999,000
- Discount: Rs. 1,851,000
- Sportage L FWD
- Old Price: Rs. 11,825,000
- New Price: Rs. 9,999,000
- Discount: Rs. 1,826,000
- Sportage L Alpha
- Old Price: Rs. 9,499,000
- New Price: Rs. 8,499,000
- Discount: Rs. 1,000,000
These discounted prices are available for a limited time and on a first-come, first-served basis, with the offer applicable only while stocks last.
Kia’s decision appears aimed at strengthening its position in the hybrid SUV segment, especially after Hyundai’s aggressive pricing of the Tucson Hybrid. With both brands now locked in a direct pricing battle, buyers may benefit from more competitive deals and added value in the weeks ahead.
With limited stock and rising demand, those eyeing the Sportage are advised to act quickly.
